Scroll as a User Gesture in RWS

[ASHISH932]

Context The Related-Website-Set (RWS) comprises a network of websites belonging to the same organization. While ensuring stringent data privacy protocols, there is a need to provide organizations with more detailed insights about users within the limited ecosystem that FPS has restricted to.

The Case for Scroll as a User Gesture-

• Problem with Current Tracking: Currently FPS does not allow to capture navigation user activities, like reading an article or browsing through a page.
• Solution: Implementing scroll tracking can bridge this gap. It would allow us to understand how users interact with our content beyond just clicks and page views.

Proposed Implementation Strategy

Event-Driven Tracking: Implement scroll depth tracking to capture user engagement at various thresholds (25%, 50%, 75%, 100%).