Tracking e-commerce events

[paul-vd]

It would be nice to have something similar to segment for ecommerce events mapping to unify the tracking in existing plugins.

I'm currently looking into a solution for our team and will post my updates and findings here and eventually contribute something towards this feature.

Resources

• Segment Spec

Example Provider Docs:

• GA4
• Universal Analytics
• Meta Pixel

[DavidWells]

Interesting idea. I like that segment spec for ecommerce events. Very clean.

It looks like the tracking events are ran via the track call with segment. https://segment.com/docs/connections/spec/ecommerce/v2/#product-list-viewed

Are they mapping something somewhere?

[enzoIto]

The only thing that it changes is the event name, no?