Marketing-Attribution-Models
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DP6
Python Class created to address problems regarding Digital Marketing Attribution.
**Describe the bug** Link in https://github.com/DP6/Marketing-Attribution-Models/blob/72933d9835b334208c561fdfcb370ae1a1b406b4/CONTRIBUTING.md to frequently asked questions leads to 404 (https://github.com/DP6/Marketing-Attribution-Models/blob/72933d9835b334208c561fdfcb370ae1a1b406b4/docs/faq.md) **To Reproduce** Steps to reproduce the behavior: 1. Go to https://github.com/DP6/Marketing-Attribution-Models/blob/72933d9835b334208c561fdfcb370ae1a1b406b4/CONTRIBUTING.md 2. Click on Review [Frequently...
Bumps [actions/setup-python](https://github.com/actions/setup-python) from 3.1.0 to 4.1.0. Release notes Sourced from actions/setup-python's releases. v4.1.0 In scope of this pull request we updated actions/cache package as the new version contains fixes for...
![dependabot[bot] avatar](https://avatars.githubusercontent.com/in/29110?v=4 "dependabot[bot] avatar"){kind=avatar}
**Describe the bug** Markov matrix is wrong in the (null) column. All the values are 0. **To Reproduce** Steps to reproduce the behavior: 1. Create markov attribution 2. Print markov...
Bumps [codacy/codacy-analysis-cli-action](https://github.com/codacy/codacy-analysis-cli-action) from 4.0.2 to 4.1.0. Release notes Sourced from codacy/codacy-analysis-cli-action's releases. Introduce new versioning scheme Now the versions will be published in the form of v4, v4.1 and v4.1.0....
**What issue does this pull request resolve?** Github and PyPI repos have a different version number, the actual code is the same though. **What changes did you make?** Changed the...
As you can see below:  How can i solve this problem ?
This PR is an implementation of the enhancement proposed in the issue45.
Comecei a usar essa lib recentemente e achei muito interessante! Andei lendo mais do código e acredito que a documentação desse parâmetro mais importante poderia melhorar. Ao invés de https://github.com/DP6/Marketing-Attribution-Models/blob/0b1cfd7d57a6701804cb395caacc6b2c8c72fe97/marketing_attribution_models/MAM.py#L44-L49...
**Is your feature request related to a problem? Please describe.** Acredito que exista um typo [nessa parte](https://github.com/DP6/Marketing-Attribution-Models/blob/master/marketing_attribution_models/MAM.py#L40) da documentação do MAM. Onde se lê ``` ...Values could be on a...
The Markov Attribution implemented uses a first order markov chain model to compute the removal effects for each channel. This underlying model assumes that the probability of the next future...