lifetimes
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Lifetime value in Python
Hi Cameron, Thanks for creating this great library! I'm having a few problems with the values predicted using `customer_lifetime_value( )`. I would expect the LTV to be a slightly discounted...
I am new to lifetimes package and have read tons of tutorial online about this package. However, in all the tutorials and in our documentation, I see that they fit...
Do you need to exclude customers with no repeat purchases before fitting the bg/nbd model? I have come across many different tutorials where the bg/nbd model is fitted to RFM...