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Published 20 hours ago • verified publisher icon CamDavidsonPilon

Pareto/GGG

Open chanansh opened this issue 4 years ago • 1 comments

Do you support the Pareto/GGG model?

See Pareto/GGG:

Platzer, Michael, and Thomas Reutterer, Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity, Marketing Science (2016).

Implementation in R.

chanansh avatar Feb 25 '20 10:02 chanansh

This would be a great implementation as it proves to be very effective for non-subscription based scenarios.

jonimatix avatar Jan 23 '21 14:01 jonimatix