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Site is not served with a valid HTTPS certificate
With the proliferation of HTTPS and TLS/SSL everywhere, users may find it slightly concerning that the website is not served over a secure protocol.
Despite having the page tell them that no data is transmitted over the wire, it can still make people uneasy when using the site.
Current versions of Chrome display a scary "Not secure" warning in the address bar.
LetsEncrypt is a nice way of getting TLS certificates and could maybe be helpful here?