Build out static content

[nathanielrindlaub]

Expand homepage, features, use cases, case studies, etc. I started sketching out a site map here: https://docs.google.com/document/d/1-lyWCv1R-5-woXJqm5A8F2nee5DO8k6-mmjan6nV0ag/edit

[postfalk]

As we discussed in the Natty 1:1, we should have several steps of buildout and create the minimal version that could accompany the next release.