lightweight_mmm

lightweight_mmm copied to clipboard

Multivariate input for media data

2

Hello, I am currently working on constructing an MMM model, but the media data involved is multivariate in nature. To provide some context, the media features encompass not only costs...

javiferfer

Response Curve : Adstock and Carryover models

14

Hi team, I used the package to fit both adstock and carryover models. I have 6 media channels, 2 extra features and states as geo with 3.5 yrs of weekly...

ar-asur

Budget Optimization - Predicted target value

6

Hi team - I am building a MMM model with 8 channels and 2 extra features. It is a geo model at US state level (51 geos). I used the...

ar-asur

Single-channel use issue

15

Hi, I'm trying to use use LMMM with one single channel to see how much it contributed to inspected kpi (I'd like to know how much of extra kpi was...

michal-sankot

cost and media data is not clear from the documentation

1

In MMM usually, the input is the cost per channel per day, external features (e.g. holidays, conferences, etc.), and the target signal. However here, the costs are the total costs...

chanansh

Budget given is smaller than the lower bounds

3

Hi has anyone faced the below error when trying to run optimize_media.find_optimal_budgets--Budget given is smaller than the lower bounds of the constraints for optimization. This will lead to faulty optimization....

vidushibadhwar96

Anyone tried using LMMM on the default dataset of Robyn (dt_simulated_weekly). I wanted to compare the results from LMMM and Robyn so I did. LMMM results seem reasonable at some...

rajat-barve

The example notebooks call `set_precision` of a pandas dataframe's Styler object, which is deprecated since pandas 1.3 and remoted in pandas 2.0 (c.f. https://pandas.pydata.org/pandas-docs/version/1.5/reference/api/pandas.io.formats.style.Styler.set_precision.html), for example in this cell: https://github.com/google/lightweight_mmm/blob/f61a18b9883c2dccac8e360970935e3b6ee8265e/examples/simple_end_to_end_demo.ipynb#L395...

philipherrmann

Can I add other kpi in the extra_features?

1

 extra_features – Other variables to add to the model. Your explanation is too simple, if my target is visit, can I put other variables like order, revenue, cart add,...

jannnnabi

optimize spend lower/upper bounds held constant don't work when spend is not linear to avg media spend * n_time_periods

3

Im running the demo, and trying to keep one of the channels constant (with lower/upper bounds = 0). It works fine when im using (btw i removed the extra features...

ohad-monday