How can I input future media_data_test for optimization in upcoming periods?

[choppertony1989]

trafficstars

To generate predictions, we need to provide de media_data_test with impressions or any other media exposure variable. However, how can I provide this data if, for example, impressions for the upcoming week are unknown?

From the examples I've observed, predictions appear to be used exclusively for historical data. How does this contribute to optimizing for the future?

I'm uncertain whether this question is too basic or if the primary purpose of this package is to help us understand how our strategy could have been improved.

[Stephaniav1901]

Hi, @choppertony1989 did you manage to solve this?