The "Location" variable needs to be a Location?

[Gabrielj96]

trafficstars

Hi friends,

I would like to know if I can replace location variables with channel variables.

For example:

Instead: City, state or country Actual: Media platform (Facebook Ads, Google Ads, Linkedin Ads)

So I can measure the Lift of channel instead of countries.

Thanks

[kesemadi]

Hi @Gabrielj96, I guess you are referring to the "location" in the GeoDataRead function. The general recommendation is not to change it since this modification might require adjustments in other parts of the code as well, since the existing code is designed around location. Therefore, you should carefully consider the implications of this change before implementing it.

[kesemadi]

Hi, since there are no more questions, I'm closing the issue now. :)