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                        up start -s production doesn't run build hooks.
Is this intentional?
Currently it is, but that might change. It's a tough call, it sort of depends on the situation so maybe there needs to be an opt-in. Always great to hear more use-cases, let me know what you think
I don't really have a problem with it. Just save some typings.
My main worry is running something in the build hook that is meant more for a deploy in CI etc.
In the case of Go for example it builds a Linux binary not one for Mac/Windows so it wouldn't work by default, might have to map commands per-environment or something like that.
I would give this a +1.
up deploy builds the project (in case of java compiles the source code), before it uploads to Lambda.
up start is just a deploy to your localhost, so it should have the same behaviour as up deploy