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Marketing

Open jorydotcom opened this issue 5 years ago • 1 comments

Marketing for the purposes of the AC is how we better understand and communicate with groups of constituencies, clarifying the value and benefits, adoption and migration paths for AMP.

Potential Topic Areas

  • Encourage incremental adoption, rather than requiring transformation (via Bento, or otherwise?)
  • (assess and) Improve AMP's reputation in the SEO and digital marketing communities
  • Position AMP as best practice for performance-by-component type (e.g., "the best way to optimize your images"); the de-facto way to achieve (and maintain) Lighthouse scores.
  • Related issues from 2020:
    • #111 Work with the Outreach group to issue an annual survey
    • #112 Source high-quality cases from AMP users

jorydotcom avatar Dec 11 '20 22:12 jorydotcom

  • quantifying the issue
  • survey?
  • liaison with OpenJSF work

Guest: AMP marketing group

tobie avatar Dec 14 '20 18:12 tobie