How should we go about issuance?

[samuelgoto]

trafficstars

We deliberately left issuance aside while we were trying to figure out presentation, so kicking this issue off just to make sure it doesn't fall through the cracks :)

As thing start to settle with presentation, we should starting thinking how to go about issuance. There are a lot of things and a lot of considerations, so we'll likely want to break this into smaller steps, but kicking this off just to get the ball rolling.